We Surveyed 1,400 Searchers About Google – Here’s What We Learned

Google’s search results have seen a whirlwind of major changes in the past two years. Nearly every type of modern-day search queries produce a combination of rich results beyond the standard blue links — Featured Snippets, People Also Ask boxes, Knowledge Panels, maps, images, or other enhancements. It is now even possible to browse flights,…

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The One-Hour Guide to SEO: Technical SEO – Whiteboard Friday

We’ve arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals! Click on the whiteboard image above…

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The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday

Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals!  With this edition of Whiteboard Friday, we’re kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It’s our hope that this will serve as a helpful…

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The Influence of Voice Search on Featured Snippets

This post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions. This means that featured snippets have an impact on voice search — bad snippets, or no snippets at all, and digital assistants struggle.…

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STOP the SEO Insanity!

Today, more than ever, there is a huge amount of spam by both phone and email from so-called SEO companies proclaiming to ‘get you to the top of Google’. Let’s STOP the SEO insanity and the mass confusion. If you want to find out if an SEO company is worth their weight in salt, here’s…

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Solar Flares & Technology

The Effects of Solar Flares on Technology Scientists have expressed concern about the impact on the Earth as two of the sun’s activities converge in 2013. That year, NASA expects a peak in the sun’s magnetic energy cycle to coincide with a peak in its 11-year cycle of solar flares. The sun’s increased activity levels,…

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Social Networking Etiquette

Social Networking etiquette: You should ALWAYS Like business and Follow those, who follow/like you! http://t.co/CWrre60WWm

SEO Topics for 2015

Search Engine Optimization (SEO) with the right combination of many things can provide you with search results that will outlast any Pay-Per-Click campaign. The right SEO increases the amount traffic to your website. By improving your site’s search engine crawling ability you’ll enable Google, Bing, Yahoo and their affiliates to route potential customers right to…

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SEO Channel Context: An Analysis of Growth Opportunities

Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there’s a whole lot to gain from catering to popular search demand. Both instances can lead…

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